The fake-it-til-you-make-it era is over in Presales.
1:1 Presales coaching for SC/SEs ready to sharpen their craft and build the strategic visibility that creates real career leverage.
UPLEVELING TECH SALES PROFESSIONALS FROM
“Alice completely reoriented how I think about storytelling.
The results have been immediate. ”
Kathya Pineda, Public Sector SC at NetDocuments
Do any of these sound like you?
✓ You can feel the role changing beneath your feet — AI is raising the bar, compressing expertise, and making it harder to rely on the same playbook that got you here.
✓ Your confidence has a ceiling — and it lives with your skills gaps. You stay quiet, ChatGPT on the low, and hope nobody notices — because presales culture has always treated not-already-knowing as a character flaw.
✓ You know your work carries more weight than leadership currently sees — and you're tired of credit, visibility, and rewards that don’t match your impact.
✓ You've been at the same level for longer than makes sense — but don’t feel you don't have the narrative, the metrics, or the visibility to transition into what’s next.
✓ You want promotions, better comp, and career options — without turning into a LinkedIn influencer or playing internal politics as a personality sport.
Presales celebrates curiosity … but pressures you to already have the all the answers.
So most SCs learn to optimize for looking credible instead of being visible.
They keep their questions private. Wins undocumented. Expertise hidden inside old Zoom calls.
You’ve shaped more outcomes than your title suggests, steering deals, translating complexity, and building customer trust that takes years to earn.
But when your best work stays trapped inside closed-won deals, very little of it compounds beyond the moment it happened.
So leadership may know what you do, but not the scale of what you're actually worth.
That means when the reorg comes, or the market shifts, or AI shrinks the team — you realize that quiet competence was never the safety net you thought it was.
Not because your work isn't good. But because doing great work and making great work visible are two completely different skills.
Which means when you finally need to make the case for a promotion, a new role, or your own job — you don't have the narrative, the metrics, or the visibility to back it up.
What would change in your Presales career if your best work followed you instead of staying behind?
What if your expertise created career opportunities long after the deal closed?
And then AI arrived, and it made quiet excellence a risky bet.
The traditional Presales path — do great demos, wait your turn, hope a manager notices — no longer holds.
Teams are leaner. Expectations are higher. And the SCs who thrive in this market aren't always the most talented ones in the room — they're the ones who are known for something, visible to the right people, and built for wherever the role goes next.
The problem is that presales culture trained you to keep your head down. Do the work. Don't make it weird by talking about it. That instinct made sense once. Right now, it's a liability.
Real career leverage comes from a strong Presales Trifecta: technical fluency, presales craft, and domain expertise. Most SCs are winging at least one — and in this market, that gap compounds fast.
Strategic visibility is what takes your Trifecta to market. Done right, it builds a professional brand that makes you known for something specific and valuable — to leadership, to recruiters, to the broader market. Without it, your best work stays trapped inside closed-won deals.
I help you hone your Trifecta and go-to-market with your impact — strategically and with intention — so your career doesn't depend on one role, one manager, or one company.
Hey! I’m Alice Egan
Corporate training is company-bought and role-specific. Everything else — promotions, interviews, visibility, influence, and career strategy — you're expected to figure out on your own.
That's what I built Full Stack Presales to fix.
I'm a former Senior SC at Zendesk who fast-tracked from Associate to Senior in three years, negotiated transfers between the company's two highest-profile territories, and built internal training programs effective enough that leadership created a new role around them.
I left to build what didn't exist: coaching designed specifically for Presales professionals who want more leverage, more options, and more control over their careers.
Because the fake-it-til-you-make-it era is over. The SCs who thrive today don't just do great work — they uplevel their craft, navigate their careers with intention, and build the strategic visibility that makes their impact impossible to miss.
That's not personal branding. That's career infrastructure.
And it's what I coach you to build.
You’ve pieced together your Presales career for long enough.
It's time to build the presales craft, storytelling, and career visibility skills that keeps creating opportunities long after the deal closes.
*all offers and pricing included inside
“The results have been immediate. After our first session, I ran a demo that the consultant called "Maybe the best structured demo I've ever sat on." The client was sold before the follow-up even happened.”
— Kathya Pineda, PubSec SC at NetDocuments
“I struggled with imposter syndrome since pivoting into a more technical role. Alice helped me immensely with my confidence and to sharpen my demo skills + storytelling so I can show up as the best SE I can be.”
— Mandie Botinelly, Senior SE at Jumpcloud
What if all your hard work finally started closing deals and opening doors?
✓ You have a clear career narrative — and you could tell your story with authority in interviews, on LinkedIn, and in promotion conversations, so you're not just "another SC with 5 years of experience."
✓ Leadership knows your name and feels your value — across teams, regions, and functions — because your impact is visible, your judgment is trusted, and your reputation precedes you.
✓ You stop depending on luck, timing, or the right manager — and and operate with a system that creates career leverage: promotions, inbound job offers, and career opportunities that set you apart.
✓ You show up to customer conversations with real insights, sharp opinions — and the kind of domain expertise that makes you an actual trusted advisor not just the person running the demo.
✓ You gain momentum - not just tenure— and recruiters reach out with roles you didn't apply for, and your LinkedIn profile works for you in offline mode.
✓ When the market shifts, the team shrinks, or AI changes the role entirely — you have the narrative, the network, and the visibility to land on your feet. Not because you got lucky. Because you built it.
NO INFLUENCER THEATRICS OR HUSTLE CULTURE BS
Just top-dog tactics for SC/SEs who are done playing it safe.
*all offers and pricing included inside
It’s Me, Alice.
Hey Again!
I am a firm believer that the fake-it-til-you-make it era is over in Presales. In today and tomorrow’s market, being a “good SC” isn’t enough to protect your job.
Not when AI is reshaping what great looks like, orgs are getting leaner, and the SCs who get kept, promoted, and recruited aren't always the best ones in the room — they're the ones who are known for something specific and valuable.
If you want to thrive in this market, you need more than strong demos and good discovery. You need a career narrative that lands, a professional presence that travels, and the kind of strategic visibility that means the right people know your name before you need them to.
That's where I come in.
Together we'll build the expertise, the story, and the visibility that turns your Presales career into something that works for you — not just something you show up to. Without becoming a LinkedIn influencer, playing internal politics as a full-time job, or waiting for your manager to finally notice how good you are.
Because yes, you could keep doing great work quietly and hoping someone eventually connects the dots.
But why would you - when you could just make it impossible for them to miss you?
It’s time to let other SCs be humble, and start making strategic noise and intentional moves.
How Full Stack Presales Coaching Works
In Presales, leverage comes from a strong combination across the Presales Trifecta: technical fluency, presales craft (storytelling, stakeholder management), and domain expertise.
A professional brand is the throughline that creates strategic visibility.
When you hone your Trifecta and build visibility, you build leverage that turns into options — promotions, better roles, better comp, and mobility — instead of being locked into a single ladder or a default move into management.
Ultimately, it’s a simple idea: leverage creates options.
How does coaching work with me?
We start with your story
Before we meet, you record a Career Narrative walkthrough covering your wins, setbacks, goals, and defining moments. It gives me the context most résumés leave out.
We build your expertise
Whether it's technical fluency, demo storytelling, discovery, stakeholder management, or AI fluency — we identify the gaps quietly holding you back and build a roadmap to close them without shame.
We craft your narrative
Most SCs and SEs have done far more than they know how to articulate. We turn scattered experience into a clear story that leaders, hiring managers, and recruiters immediately understand and value.
We roadmap your visibility
Not "post more on LinkedIn." We focus on the projects, initiatives, content, and opportunities that make your impact visible to the people who influence your next promotion, role, or career move.
We make it all compound
Every asset we create, your story, expertise, visibility, and reputation, continues working for you long after the engagement ends. So your career grows because of the systems you've built, not because you got lucky.
“She didn't just rewrite it with keywords - she sees the CV as foundational to the career narrative. Working with Alice helped me secure a role in a field I actually want to be in.(I started three days ago). ”
— Adam Liddle, Senior AE at Blum
“After spending over 14 years with my previous employer, Alice guided me through the process with patience and expertise. Thanks to her support, I feel more confident to present myself in today’s market.”
— Jay Maikowski, Principal SC at Infios
It’s your move now.
The future of Presales is changing too fast to leave your career to chance. Now let's build the visibility, story, and expertise that create opportunities — no matter where AI takes the role next.
*all offers and pricing included inside