Hi, I’m Alice Egan.
I help SC/SEs own their gaps, sharpen their craft, and go to market with their impact — so they can open doors and close deals.
The Presales role has always demanded everything: technical fluency, storytelling craft, domain expertise, and the commercial instincts to be a true trusted advisor. What it has never done: given SCs a real path to develop any of it deliberately.
I coach Solutions Consultants to hone their Presales Trifecta — technical fluency, presales craft, and domain expertise — and then go to market with their impact in a way that opens doors internally and out in the market.
Because that’s how I built my own career at Zendesk — and it's what the SCs I work with are doing now in a market where quiet competency won’t get you ahead of the curve.
Doing great work quietly is no longer a sound strategy.
For a long time, Presales rewarded a narrow set of behaviors: deliver strong demos, stay in your lane, and wait for recognition.
That model worked when products changed slowly and career paths were predictable.
Today, AI, consolidation, and constant reorgs have changed the rules.
AI is reshaping what it means to be technically credible — from both sides. Non-technical SCs feel more behind than ever. Technical SCs are being told their edge is eroding.
Everyone is holding their breath waiting for the reorg announcement that changes everything.
The SC/SEs who are thriving in this new world aren’t waiting to be noticed.
The SCs who are getting paid, promoted, and positioned for what’s next are the ones who own their gaps instead of white-knuckling through them. They develop their craft deliberately instead of hoping SKO covers it. And they go to market with their impact — so leadership, customers, and the market know exactly what they're worth.
This is the work I do: helping SCs turn real execution into documented, visible, legible career capital — so they are never fully dependent on any single company's decision about their future.
I'm Alice — presales coach, former SC, and the person who will tell you the thing your manager doesn't have the bandwidth to say.
I coach Solutions Consultants to own their gaps, develop their craft across the Presales Trifecta — technical fluency, presales craft, and domain expertise — and go to market with their impact in a way that creates real career momentum.
My Story
I’ve spent my entire career doing work I wasn’t “qualified” to do - and figuring it out anyway.
I started in customer support without knowing what Android was. I moved into presales without fully understanding what presales even meant. And within a few years, I was running some of the most complex enterprise deals the company had — top-tier accounts in San Francisco and the UK fintech market.
But none of that happened because I eventually learned how to do the job.
It happened because I owned my gaps instead of hiding them — and then I “went to market” with everything I learned.
When I didn't understand something, I said so — and then I figured it out. I built internal resources that gave AEs and SCs a real technical foundation for what they were selling. I created programs that gave entire GTM teams the context they needed to show up credibly. I took on cross-functional work between Presales and Professional Services to fix friction I could see but no one owned.
None of it was in my job description. All of it created leverage.
Those projects put me in front of Presales leadership, Product, and executive teams. They led to better accounts, faster promotions, and eventually a role built specifically around the work I was already doing. I became the SC people came to — not because of my title, but because I had made my expertise impossible to ignore.
That same pattern is what I now teach through my coaching practice.
Here's what I didn't expect: building a brand from nothing as a solopreneur — getting people to know my name, trust my work, and come to me — taught me the exact go-to-market, visibility, and storytelling skills modern SCs need most. The stuff that's hardest to learn and that no one teaches.
The fake-it-till-you-make-it era in Presales is over. The SCs who thrive are the ones who own their gaps, close them deliberately, and go to market with their knowledge and impact.
Today, I coach SCs who want more than execution excellence. I help them build technical fluency, Presales clout, and operator-level authority so they can create visibility, opportunity, and optionality - inside their company and beyond it.
This isn’t about hustle. It’s about leverage. And it's a skill you can learn - and a muscle you can flex.
Podcasts and Press with Alice
Build Your Technical Confidence - Product Pup Profiles
Anika and I talk about how Alice pivoted from corporate to founder, her journey building Saas Savvy and our personal thoughts on careers, getting into tech and a unique approach to learning technical know-how to succeed in different tech roles.
CX Profiles from Tymeshift
A full deep-dive into Alice's life and unconventional path to tech across languages, countries, and companies.
Technical ≠ Effective with Alice Egan on Diary of a Sales Engineer
In this episode, we’re joined by Alice Egan to challenge one of the biggest myths in sales engineering.
The best Sales Engineers aren’t always the most technical people on the call. They’re the ones who can turn complex technical concepts into simple, compelling stories that buyers actually understand.
If you’re a Sales Engineer, Solutions Engineer, or work in presales and feel pressure to always be the most technical voice, this episode will change how you think about your role.
The best way to beat imposter syndrome? Know your sh*t, and share it
An essay on how learning in public and teaching others helps you become an expert, help the team, and grow your voice and visibility in unexpected ways.