Grab Your Presales Career by the Horns
I help SC/SEs deliberately develop their Presales craft and turn their impact into visibility that opens doors and closes deals.
UPLEVELING PRESALES SALES PROFESSIONALS FROM
“Alice completely reoriented how I think about storytelling.
The results have been immediate. ”
Kathya Pineda, Public Sector SC at NetDocuments
Your Presales Career Feels Something Like This …
✓ You feel the role changing fast— AI is raising the bar, buyers have no time for BS, & quiet competence is no longer enough.
✓ Your impact lives and dies in a closed-WON Salesforce opportunity — the value you create isn't compounding into visibility, reputation, or future opportunities.
✓ You’re carrying more weight than leadership knows — and you're tired of impact that doesn't translate into recognition, compensation, or career growth.
✓ You have real gaps — technical, craft, or both — and in a culture where admitting that feels like a liability, you've been white-knuckling it instead of fixing it.
✓ You want promotions, better comp, and career options — but don’t want to turn into a LinkedIn influencer or play internal politics like a second job.
You’ve done the demos. Run the POCs. Supported your AEs to Club.
So why does your Presales career still feel so uncertain?
You're an SC/SE who's tired of feeling like the goalposts keep moving in a role with no universal roadmap for success.
So naturally, you're saying yes to every certification, stretch project, AI tool, and enablement session that might help you stay ahead.
On paper you’re ticking the boxes, but in reality …
Your Presales career is still at the whim of company priorities, you’re in a never-ending cycle of empty enablement, and you end up building the SC/SE your company needs instead of the one you want to become.
And to be frank — because I see it far too often — you’ve got no idea how much career opportunity you’re letting pass you by.
Not because you lack talent, but because you've been trying to improve everything instead of the things that matter most to your SC/SE role today — and your future career tomorrow.
... Which means you're doing everything you can to grow, but not seeing pay, promotions, or opportunity grow with you.
What if the work you were doing today started opening doors tomorrow?
What if your Presales craft and your reputation actively built each other?
*all offers and pricing included inside
Your next opportunity isn't hiding in some other SC’s playbook.
It's waiting on the other side of stronger storytelling, strategic visibility, and an intentional plan for the career you're trying to build.
*all programs and pricing included inside
Hey! I’m Alice Egan.
I'm a former Zendesk SC who fast-tracked from Associate to Senior in three years, won transfers between the company's two highest-profile territories (SF digital natives & UK fintechs), and built internal training programs so effective that the company created an entirely new role for me around them.
The deeper I got into Presales, the more I realized how much of the profession is learned on the fly. So I left to build what didn't exist:
1:1 coaching for SC/SEs who are ready to start shaping the opportunities, reputation, and future they actually want.
Together, we identify your goals, strengthen your craft, and build a deliberate plan that turns your impact into career opportunity.
“The results have been immediate. After our first session, I ran a demo that the consultant called "Maybe the best structured demo I've ever sat on." The client was sold before the follow-up even happened.”
— Kathya Pineda, PubSec SC at NetDocuments
“I struggled with imposter syndrome since pivoting into a more technical role. Alice helped me immensely with my confidence and to sharpen my demo skills + storytelling so I can show up as the best SE I can be.”
— Mandie Botinelly, Senior SE at Jumpcloud
What if closing your gaps was the thing that actually opened your doors?
✓ The work you did in deals compounded into a reputation that opened doors at your next company before you even applied
✓ You walked into every high-stakes room — customer calls, performance reviews, job interviews — knowing exactly what you brought and how to say it
✓ Customers trusted your judgment — because you've developed the technical, commercial, and storytelling skills that make you a true trusted advisor.
✓ Leadership already knew your name before the promotion conversation happened — because your impact had been visible all along
✓ Your reputation preceeds you and travel with you — giving you a safety net as the market shifts, the team shrinks, or AI changes the role entirely
✓ Your career moved with you, not at the mercy of whoever managed you or whatever the company decided to prioritize next
NO INFLUENCER THEATRICS OR HUSTLE CULTURE BS
Just perspective, accountability, and expert eyes for SC/SEs who refuse to settle.
*all offers and pricing included inside
Hey Again!
It’s Me, Alice.
I firmly believe that your Presales career of today isn't your Presales career of tomorrow.
Not when AI is raising the technical baseline, the commercial bar, and forcing every SC/SE to sell their judgment and credibility alongside their software.
If you want to thrive in this new reality, you need a deliberate approach to investing your time and energy where it matters most for your SC/SE career — and that’s where I come in.
Together, we get clear on where you want to go, identify the highest-impact areas to focus on, and turn that growth into the visibility and career opportunities you deserve.
Without trying to be everything to everyone, becoming a LinkedIn influencer, or waiting for someone else to connect the dots on your worth.
Especially when your customer calls, technical wins, internal projects, and hard-earned expertise could be building a reputation that works for you long after the work itself is done.
One that compounds trust, strengthens your credibility, and creates the kind of career leverage with customers, leaders, and recruiters that opens doors wherever you go.
Because yes, you could keep following someone else's Presales playbook and hope it eventually gets you where you want to go.
Or you could start writing your own.
This isn’t about becoming internet famous. It’s about making your work work for you.
How Full Stack Presales Coaching Works
We start with your story
Before we meet, you record a Career Narrative walkthrough covering your wins, setbacks, goals, and defining moments. It gives me the context most résumés leave out.
We identify what matters most
We get clear on where you want to go, audit where you are today, and identify what will make the biggest difference to your role now and your career over the long-term.
We close the right gaps
We get to work - I give you focused projects, honest feedback, and the accountability to make sure your development doesn't stop when our session ends.
We roadmap your visibility
We'll shape your experiences into a clear narrative and build a visibility plan that helps leadership, customers, recruiters, and your network see the value you already create.
We turn progress into proof
As you close the right gaps, we document the wins. So your growth becomes proof, reputation, and career opportunity that keep working for you over time.
*way more detail and transparent pricing included inside
“She didn't just rewrite it with keywords - she sees the CV as foundational to the career narrative. Working with Alice helped me secure a role in a field I actually want to be in. (I started three days ago). ”
— Adam Liddle, Senior AE at Blum
“After spending over 14 years with my previous employer, Alice guided me through the process with patience and expertise. Thanks to her support, I feel more confident to present myself in today’s market.”
— Jay Maikowski, Principal SC at Infios
It’s your move now.
You've already put in the reps. You've run the deals, built the trust, earned the wins. The question isn't whether you're good enough — it's whether the right people know it, and whether you have a plan to make sure they do.
And that’s what I’m here to help you do.
*all programs and pricing included inside